theartbook35
Veteran
- Joined
- Dec 9, 2020
- Messages
- 822
The complicated reality for YG and BT5 as a whole, is that exclusivity we talked about on here a few pages back. Samsung signed with the group, and even though it was only YG with a controversy, that could still be a breach of contract. I assume this because it wouldn't make sense for Samsung not to say that the group as a whole or individual members can't have controversies that'd impact the group's image.
So in the article I shared above, when the Samsung rep. mentions YG leaving BT5, this exclusivity is what they're referring to. Due to the potential contract violation, they cannot conduct business with the group anymore, unless the cause of the contract violation leaves. But I think the issue too is that even if he does leave, his controversy could have broke the contract between BT5 and Samsung, so the group might lose their deal with Samsung anyway. Might. Because like they said, they could also keep BT5 as ambassadors if YG leaves. Or, conversely, they drop BT5 as a whole.
What I wonder about is how this DUI issue is going to effect future brand deals for the group. Will there be a lot of "Yeah, no thanks" from brands, or will they still get brand deals because of their immense popularity internationally?
It's a weird position too because if YG stays, the BT5 image is damaged to some extent. If he leaves, the BT5 OT7 brand is damaged to some extent. However, Koreans are very big on supporting the remaining members. I think international fans are the ones who will be harder to win over with a six member line up.
So in the article I shared above, when the Samsung rep. mentions YG leaving BT5, this exclusivity is what they're referring to. Due to the potential contract violation, they cannot conduct business with the group anymore, unless the cause of the contract violation leaves. But I think the issue too is that even if he does leave, his controversy could have broke the contract between BT5 and Samsung, so the group might lose their deal with Samsung anyway. Might. Because like they said, they could also keep BT5 as ambassadors if YG leaves. Or, conversely, they drop BT5 as a whole.
What I wonder about is how this DUI issue is going to effect future brand deals for the group. Will there be a lot of "Yeah, no thanks" from brands, or will they still get brand deals because of their immense popularity internationally?
It's a weird position too because if YG stays, the BT5 image is damaged to some extent. If he leaves, the BT5 OT7 brand is damaged to some extent. However, Koreans are very big on supporting the remaining members. I think international fans are the ones who will be harder to win over with a six member line up.
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