Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
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Why we care
Given the rapid spread of COVID’s Delta variant, these attributes may help customers feel safer when visiting a local business, which can help businesses continue to operate as more safety-oriented consumers shy away from in-person activities, like going to a cafe or bar. Yelp’s “additional safety measures” may also help to curb any potential blowback from bad actors seeking to leave reviews based on their stance about COVID vaccines as opposed to their firsthand experiences with the business.
More on the news
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
...snip...
Why we care
Given the rapid spread of COVID’s Delta variant, these attributes may help customers feel safer when visiting a local business, which can help businesses continue to operate as more safety-oriented consumers shy away from in-person activities, like going to a cafe or bar. Yelp’s “additional safety measures” may also help to curb any potential blowback from bad actors seeking to leave reviews based on their stance about COVID vaccines as opposed to their firsthand experiences with the business.
More on the news
- Reviews from customers that criticize a business’s vaccination requirements violate Yelp’s COVID Content Guidelines. So far this year, the company has removed nearly 8,000 reviews for violating these guidelines, according to the announcement.
Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
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