Kpop is a business, and an important one for South Korea. Is the main thing why South Korea is known in the world. Yeah yeah, cosmetics, tech and cars....but people doesn't get interested in a country because of that. Before the hallyu, few people had interest in SK. Something similar happened to Japan with anime and manga.Anyone who warned about it would be an enemy of the state. The new president held a press conference with kpop companies.