The rumor is most of the "it" girls that suddenly explode on the scene in the West, is little different from what you hear about in K-Pop. They have a team, stylists, writers, a nice backstory ready to go. Would you listen to the music if you found out the parents were either powerful and pulled some strings or the parents threw them to the wolves to get their break?
Grimes for example. Most of her early shots of her hanging out in the streets in dingy clothes. But shes the daughter of an investment banker and the most decorated journalist in Canada. Her young life was spent on hanging out in expensive inner city lofts with other wealthy children. That had enough money to afford designer drugs on the regular.