I think it's just jargon at this point. You can't equate living, distinct, and separate entities to human words and a mind. I'm even more confused now than I was before.
But ... why?
1. If your words don't become incarnate, I wouldn't know you. Do you agree?
2. If God's Word doesn't become incarnate, we wouldn't know God. Do you agree?
3. Your words exist (in your mind) before they become incarnate, ie. made perceivable by others. Do you agree?
4. Jesus is the revealed Word of God in Christianity, just as the Quran is the revealed Word of God in Islam. Do you agree?
5. But the Word of God exists (in God's Mind) prior to being revealed. ie. made perceivable by us, as you should've agreed with statement 2. Do you agree?
6. Therefore, just because the incarnate Word dies, ie. the man Jesus dies or the Quran is burnt, it doesn't mean the pre-incarnate word is dead. Do you agree?
If you agree with all these statements, you agree with the gist of what I've been saying.