I don’t think H&M is racist company, but I do however think that H&M is run by white people and so that privilege will colour and influence everything they do. This is a prime example of how clueless and insensitive people can be.
As a football fan, I grew up hearing the word 'monkey' being shouted at my favourite players. It was considered a racial slur and is still deemed one. How then, given the history of its usage, can HM even excuse their adoption of such a loaded term?
Most of you are coming from a position of privilege, which allows you not to see the image as offensive, but that doesn’t mean that isn't. Why is it so hard for you to take off your rose coloured glasses and see how life is like for other people?
If you or your ancestors have never had your membership card to the human race revoked on the grounds of being sub-human or ape-like just so you could be sold as chattel, then you don’t get to tell those who have what is and isn’t offensive.
Your words are a projection of your neo-colonial way of thinking, it's a shame you can't see why this image caused uproar and I believe it's because you chose not to see it.