I think from what he says, he made a conscious decision to reinvent himself to present the gospel to his existing audience. If you have watched Harry Potter (and I know this rules some people out!) I think Alice C plays the role of Severus Snape. He is externally a rocker but the message he actually gives in his music it diametrically opposed to the spiritual tone of Marilyn Mansons “Fight Song” or Johnny Depp’s film “The Professor”.
Consider the song “Nothings Free” where an individual is sold a deal with the devil. It would take quite a stretch to say he was promoting such a deal…
Nothing’s Free
Alice Cooper
You, me
Understand
Shake my hand
Last chance, little man
Ain't it grand
It's a bargain, it's a steal
30 pieces of silver
And a deal's a deal
Sign upon the dotted line
I'll be yours and you'll be mine
Nothing's free
Eventually
Nothing's free
From the rules and laws of morality
Free to take your fill
Free from your own free will
Nothing's free
My boy, it's getting late
I'll raise the stakes
So close
Control your fate, why hesitate
Seal the deal, close the sale
Take my hammer, drive the nail
Sign upon the bloody line
A drop of yours, a drop of mine
Nothing's free
Eternally
Nothing's free
From your conscience or
Free from the consequence
Free to sin and death
Free til your final breath
Nothing's free
Free from the claws and flaws of your family
Free from obedient life
You're cut like a double-edged knife
Nothing's free, nothing's free
Oh, you pay me
Free to ignore the bore of authority
Free to spit in the face
Be the winningest rat in the race til Judgement Day
Then nothing's free
Bow to me if you wanna be free
Free from life, come die with me
And when we're dead it's for eternity
Come on little one and dance in the fire
The heat's getting close and the flame's
getting higher
When the music's over there's a hush
in the choir Nothing's free
When the trumpets sound and his light
is all around
And the saints all raise from the graves
in the ground
We'll be going way downtown
Way downtown