Parcelyte
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- Dec 18, 2020
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Canadian retailer Simons releases commercial celebrating euthanasia
Quebec-based fashion retailer La Maison Simons has released a three-minute film promoting euthanasia, presenting the final days of an artist before her death.
thepostmillennial.com
The film was produced by the Toronto-based advertising agency Broken Heart Love Affair and shot along the beaches of Tofino, BC, in October.
"It's obviously not a commercial campaign," former CEO of Simons, and the man behind the film's concept, says in a short accompanying video justifying the campaign. "We sincerely believe that companies have a responsibility to participate in communities and to help build the communities that we want to live in tomorrow, and leave to our children."
Simons earned it's spot on my boycott list.