I have seen a lot of the Disney type fantasy in my life. But not until my adult years have I observed how “types” are displayed. I am not an occultist, so I am sure some one with more knowledge can elucidate further. But I have seen these typs of magic:
“Born that way:” unicorns, “special people/creatures,” talking/gifted aninmals, pegasus minus the Zeus connection, the Heros and/or X-men series.
This kind of magic is “just ‘cause” the being appear in that universe with that ability. Humans were born the ability of speech, the “specials” were born with the ability to teleport, end of story. The key is that the individual is a "fairly" normal earth creature (human or otherwise) that just happens to have a special ability because it is innate to them for no reason (at least provided by the story).
“Oopsie-cadabra”: some event/accident happened, and a creature has enhanced ability, a la radioactive spider in Spiderman, or a lightining strike imparting telekinesis. Sometimes it happens because the individual just happened to be in the wrong place at the wrong time, and stuff happened.
“Worked/Earned it”: The individual specifically practices to develop a skill in magic. This is usually a point that said story takes pains to show who are the “good” practicers and the “bad” practicers.
"I am Magic:" These are deities, self-professed or otherwise, spirits, demons, angels, aliens, and the like. Unlike the "Born That Way Crowd," these entities are neither human or earth produced. They are deliberately supernatural, not bound to normal earth physics, and disdain to be. For the sake of argument, I'm including fairies, imps, trolls, elves, gnomes, etc in this group as well. Like the "Worked/Earned It" crowd, story makers often take great pains to show who is "good" or "bad."
At least they did.
I’m sure it started earlier than Harry Potter, but that’s when I noticed, at least for children stories, there was a distinct blurring of when the magic was supposed to be “good” vs “bad” . I remember when folks were arguing the merits of Harry Potter by saying Harry and his friends always worked for the good. But they fail to mention the times they used their magic to deliberately break rules ostensibly established for their good. Furthermore, the makers of said rules, while mad at first, soon give their complicit agreement with the infractions. This happens multiple times, and in itself demonstrates an occultic principle: “Rules are for the uninitiated.” As long as you know what you’re doing you can “do what thou wilt.”
The Lovecraft County series dumps innocents into a harrowing battle of occult power grabs. The innocents at first latch onto occult power just survive the onslaught. Who would blame them, right? (I am certain that is the story's justification) They are normal humans pitted in a path of Worked it/Earned It "bad" guys.
But as the series progress, these individuals deliberately chose occult power. it is still touted as “protection,” almost as if they need audience buy-in to why this is still ok. But the characters start to witness and experience that this “power” can do more than protect. As one character flatly states “with magic, you can do anything you want.”
The innocents become Worked it/Earned It folks. The series ends at the point they can still (mostly) be considered "good." But it's that "mostly" part that shows this might not last long.