SM have a virtual concert planned so I checked the vid out to see what they were doing this time. It was nothing more than manipulating their audience into cultish behaviour and exploiting money. I always see these comments that make it look like they're part of a cult. tbh most of the comments are about how broke they are coz they have to keep buying things. Addiction is bad for your wallet lol
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I've been thinking about how Kpop reminds me of cults. We know the way fans think has been morphed into what companies want them to think, like they're all part of a big family they need to support, but there there's also a ritualistic aspect
- the chanting, repeating slogans, waving light sticks in unison, hierarchy in groups etc.
There's a term called love bombing which is described as a technique to lure people into cults. It's very descriptive of what idols do when they bombard fans with excessive vlives, vlogs, skinship, chatting etc
“Cults make great ceremony of showing individual consideration for their members. One of the most commonly cited cult recruitment techniques is generally known as ‘love bombing’ (Hassan, 1988). Prospective recruits are showered with attention, which expands to affection and then often grows into a plausible simulation of love. This is the courtship phase of the recruitment ritual. The leader wishes to seduce the new recruit into the organization’s embrace, slowly habituating them to its strange rituals and complex belief systems."
“There is little secret or surprise in the contention that we like people who agree with us, who say nice things about us, who seem to possess such positive attributes as warmth, understanding, and compassion, and who would ‘go out of their way’ to do things for us.”
They want fans to feel like family and a part of them. It's this feel of unity and love that drives fans to become so engrossed in idols lives until they forget to live their own. There's also alot of repetition with the things they say to push messages in your head mostly about unity and being together forever. In the end of conversations, idols usualy tell their fans to please give them lots of love and support. It's the repetition of behaviour and speech that seeps in peoples mind unnoticed. Just like how cults slowly make their followers do what they want without them knowing it's happening. That's the same subliminal relationship fans have with idols. Idols know their love for fans is of a singer and followers, but fans don't have that same feeling because of the way they've been brainwashed. It's a much deeper connection for them.
All the ritualistic elements combined with emotional manipulation is very cultish. Ofcourse idols are not the masterminds, they're just puppets doing the work. Their job is to recruit you for their leaders in a way. It's not only about wanting your money - they want power over your mind and soul.
Disturbing to think I at some point fell in that same mindset. Those comments looked normal before because you think yeah I should be supporting the people I like, they're so nice and we love each other. Some fans say the keep albums streaming in the back all day. Absolutely crazy - they think they owe part of they lives to these people. These companies work day and night perfecting ways to keep vulnerable people stuck in a belief system they've created.
Love bombing info
What is it and is it addictive?
www.psychologytoday.com