Idk if this is true, or a joke, or what. I do know that when I first saw the movie, I enjoyed it, despite the antihero being glorified, (bad guys are good guys, yay!) the triple goddess imagery involved with the three daughters and the unicorns. A little suspicious, but yeah, it IS Disney, and they have to eff with us at least a little.
When my husband bought it for my kid, I was ambivalent, but I figured, he's already seen it, and it doesn't seem to blatant or scary. I popped it into the dvd player, and the first thing that I saw was the little one-eyed minion standing next to the "Illumination" logo and giggling. Oh boy, I said to myself, apparently all this in-your-face occultism is not just an inside joke. It's yet another way to instill these ideas and images in the minds of our children, normalizing aberrant behaviors and furthering the goals of the you-know-whos. So, I do what a good mommy does and surreptitiously toss it in the trash and tell my kid to "keep looking, it's here somewhere, it's just lost."
Which sucks, because it's a fun, funny movie, and I just want to be able to enjoy a frigging cartoon once in a while.