- Jan 27, 2018
Great catch about W20 Group and their “study” (aka propaganda piece). Marketing firms are hardly known for being unbiased haha!Good find.
The article is pure propaganda.
While right- and left-leaning Americans disagree about whether they will get a vaccine, both agree it's safe and effective, a W2O analysis says.
Has the vaccine hesitancy tide turned into a wave of vaccine excitement? Possibly. A new W2O Group study using search and social data found that 80% of Americans are likely willing to get vaccinated.
However, vaccine makers still have their work cut out for them—especially among certain groups of people—and messaging will be critical, W2O Chief Data Officer Seth Duncan said.
Another article regarding the marketing company W20:
Pharma goes to Hollywood: W2O Group network snaps up veteran influencer agency
W2O Group this week acquired entertainment and influencer agency Starpower, which it's been working with for years. Founded in 2007, the veteran influencer group’s clientele include big-name talent such as tennis phenom Serena Williams and model and entrepreneur Chrissy Teigen, but also large...www.fiercepharma.com
Pharma companies often turn to celebrities for spokesperson roles, tapping agencies and Hollywood agents to make those connections. But W2O Group now has its own stable of star-connected talent specialists.
The independent pharma and healthcare agency network this week acquired entertainment and influencer agency Starpower, which it's been working with for years. Founded in 2007, the veteran influencer group’s clientele include big-name talent such as tennis phenom Serena Williams and model and entrepreneur Chrissy Teigen, but also large networks of micro-influencers on social media.
“Starpower is so well suited and experienced in storytelling direct to consumers through influencers, both notable figures as well as just people and patients who influence each other,” W2O Global President Jennifer Gottlieb said. “It used to be that you needed a notable figure to get the word out, but now influencers can be anybody in your network thanks to the social media environment we all operate in.”
My comment - In other words, paid shills.