- Mar 18, 2017
It's just weird because you're boycotting a company for it's capitalist practices but then you're saying that you support capitalism.
I think you don't really understand what capitalism is that you are defining capitalism as a system that encourages outsourcing. Capitalism is the freedom to own and create businesses without requiring state permission or some other form of permission like you would see in communism.
What you describe as communism is actually a free market system where people voluntarily give and are generous to other people. However, communism is a system where the state owns everything and determines what can and cannot be created. Behind this state-owned persona, there is a person or small group of people who decide what can and cannot be produced. It is very similar to the Wizard of Oz. The state is the wizard with a man hiding behind this more intimidating entity.
What you describe where people are more generous is a free market system where people voluntarily recognize where oppression is and respond to it in a way that creates pressure to remove this oppression like I do by not buying clothes from places like H&M.
So these super stars who are complaining about this ad and saying they are going to boycott because of this are responsible for creating this economic system that you envision. In theory, they should already oppose spending money where there is oppression because they have economic power that most people don't.
So for them to have an issue with this company because of an ad like this all of the sudden, is just another example of a trendy social issue that takes advantage of the present breakdown of community. People want to feel a sense of community and these trendy social issues fill that void for whatever reason. Maybe because they are afraid of facing the real oppression that exists and the all of the possibilities the future holds, so they cling to these issues that give them a community to belong with. All the while, they don't realize that the last 40 years of breaking down community and building positive relationships with their neighbors replacing this with different forms of media is why they have the void that they fill with social issues that require facing no real fear.
No one is going to criticize someone for taking a stand against racism. It is the most popular issue and a person becomes popular for just saying they agree with someone who says they disagree with racism. This is because there have been many, many people who have already done the hard work with this issue. People don't want to engage with real issues the way the pioneers of the civil rights movement did, so they band together with these superficial issues that are on the caboose of the history of civil rights.
And it is because of this fear and insecurity that we are missing an opportunity to create real change and move forward. We could be embracing this as an opportunity to say that those labels no longer mean what they did in the past. Instead, we are trying to find protection in a crowd of people who feel comfortable fighting against racism as though they will also be able to find the same glory that so many people have already found for doing so.
Therefore, I also think these people are trying to gain positive attention for themselves for the sake of getting attention, and raising this issue as though it were blatant is entirely a selfish pursuit.