It sounds reasonable, loving yourself can only be good, right? But there is a subtle difference in what they are pushing vs. what is actually good. "Loving yourself" is the kindler, gentler presentation of "do what thou wilt". Do what makes you happy! Be yourself! Even if you make other people uncomfortable or cause friction in society -- it doesn't matter -- just do you! That isn't how life actually works. The only way you can ever just "do what thou wilt" is if you live by yourself in a remote area. If you live in a civilization, you have to make trade offs for the common good. Just like we don't walk around completely naked and why we have traffic laws and any other number of things -- for the common good. Sure, laws/rules can get excessive or some can be completely nonsensical -- but that doesn't mean that having laws/restrictions is completely a bad thing. You fine tune what is wrong, you don't dismiss the entire structure, though.
"Loving yourself" if taken too far leads to narcissism. And what a sad commentary that so many think that no one will love them except themselves. Self love is fine, but it doesn't compare to loving someone else and being loved in return. And I'm not talking about just romantic love. The greatest love I have ever felt is the love I have for my children. But I have loved friends and my dogs, too. And I love strangers enough that I would never intentionally hurt them -- physically or emotionally. Love is the recognition that others feel and are just as important as I am. That is a huge concept that humans develop as they mature. Those pushing self-centered love wish to keep us mentally stunted and more easily controlled by keeping us from seeing one another as equals. We are encouraged to think of others as just bit players in the story of our own life. Or worse, people trying to stop us from being happy.
The concept in religion about "submission" to God is really just a recognition that this world is fleeting and that there is a higher power than ourselves. Admitting that keeps us from thinking that we are god. The illuminati takes the opposite view -- instead of man worshiping God, we are supposed to realize that we are gods ourselves. The occult is all about materialism -- an obsession with the worldly: fame, money, power. In order to amass great wealth and power, you have to be able to only care about yourself. It is hard to become super wealthy if you aren't comfortable with ripping people off or breaking the rules to get an advantage. Religion is the counter to that: it rejects the worldly concerns in favor of the spiritual. Religion is a man made institution, so of course it is not perfect. As they say, power corrupts and absolute power corrupts absolutely. The power of the church was abused just as much as any secular power has been. But, the values of religion (even though not always practiced by those claiming faith) are still superior to the materialistic occult values being preached by the media which is nothing more than a mouthpiece for the occultists/satanists at this point.
Those at the top reject God -- but not because they don't believe in him. They just choose to take the opposite path in order to gain wealth and power in this world. It is a rejection of a philosophy that calls us to be of service to our fellow man. The illuminati don't want to serve. They want all of us to serve them.