What rights are exactly being abused of LGBT people that justifies such sweeping social changes to the other 95% of the planet such as being liable to arrest for misgendering a person and having our children be taught there is no such thing as a boy or a girl?
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The laws on the books concerning misgendering someone involve repeated and deliberate misgendering. I'm not keen on those laws, since you, I'm an anarchist. At the same time, in order to actually get thrown in jail for it, you have to actively be a jerk to someone.
As in, you have to actively go out of your way to cause another human being distress.
A bunch.of money?....from a 5% demographic? With the risk.of you losing a larger share of your market?....What type of marketing is that?
You need to actually understand how marketing works.
To begin with, the average consumer is too apathetic to have strong opinions about something like this. Even if they personally think homosexuality is disgusting and/or sinful, few feel strong enough to actually obtain from buying the things they like. Boycotts seldom, if ever, work.
Secondly, outrage marketing is a thing and has proven to be highly effective. Remember when Nike did that advertisement with Colin Kaepernick? There was outrage, videos of people destroying their Nike products, and people claiming that Nike went woke were going to go broke. But stock and sales went up. Everyone raging about it giving them free promotion.
Lastly, just because LGBT people make up only 5% of the general population, that doesn't mean that they are only 5% of Hollister's market. In my completely anecdotal experience, the only people I ever knew who actually wore the brand, regularly, were gay dudes and fratboys.