That's strange, but she likes using what's popular to stay popular and right now it's all about Squid Game.
K Entertainment has been trying so hard to get the western world to notice them more. They're going to make most of it. They made the most blatant satanic show to please them or something. It's so ridiculous. I've gone off a tangent lol but I watched somewhere where the director said that they planned to release the show in all the counties around the world at the same time, they had everything dubbed and subbed, it showed up on people's netflix who don't even watch kdrama, so all this talk about them not knowing it was going to be huge is a bunch of crap in my opinion. It was also strategic of them not to hire popular actors because they wanted to separate it from kdrama fans.